Social Computing: If not us, our competitors

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Accenture is adopting a social computing paradigm. This quote says it all - referring to Accenture's CTO, Don Rippert:

He had looked at YouTube and wondered why a teenager can find an amateur video on YouTube quickly and easily, while finding a video of a corporate presentation in a business’s archives is next to impossible if you don’t know the exact title of the file.

Like Matt Hodgson, I am wondering when I get my social computing tools at work. Like Steve Collins, I'm wondering whether I should be standing in front of the steamroller trying to stop progress, or whether I'd rather be driving the change and profiting from it.

If we don't embrace the business advantages of social computing, rest assured that our competitors will. Because they are.

Note: This article was originally posted on Facibus Reviews.

Posted by AndrewBoyd on August 20, 2007 | Permalink
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