How companies can make the most of user-generated content

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No big surprises:

• most non-business video-sharing users are in it for the fame/notoriety/recognition,


• corporate wiki uptake depends on seeding the organisation with sneezer/evangelists, and


• statistical comparisons of video-sharing social networks and corporate wiki implementations are flawed.

Who'd have thought? :)

For full details, read the McKinsey report (requires free registration).

Posted by AndrewBoyd on August 25, 2007 | Permalink
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