The Social Pea

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Twitter is going green pea crazy in support of a good cause. Artist Susan Reynolds is being treated for breast cancer and uses bags of frozen peas to help with post-operative pain. This has inspired the Frozen Pea Fund - a group that is raising money for Making Strides, the breast cancer campaign of the American Cancer Society.

I've seen friends go through this terrible disease - several in the last 12 months. Despite it being a high profile cancer (and therefore the recipient of much funding) there is still a long way to go before it can be considered an inconvenience rather than a life-threatening and incredibly painful condition. I applauded the efforts of the Boobiethon crew and like to help out wherever I can here in Australia.

Chris Brogan writes:

Social media is a lot more than blogging, podcasting, and social networks. It’s effective at reaching the people beyond the keyboards and microphones and connecting them to important things.

So, swing by the Frozen Pea Fund and consider giving to breast cancer research. Want a reminder as to why? Read Susan’s Boobs on Ice blog.

Works for me. If you want to contribute, change your Flickr/Twitter/etc avatar to a "pea" version and let people know about the Frozen Pea Fund.

Andrew

Posted by AndrewBoyd on December 22, 2007 | Permalink
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